Reputation is important in the business world, there is no question about it. For each individual, this may be a different story, but chances are, if you’re selling a product or service, you want people to be saying good things about you – especially the important ones.
This holds truer yet on the Internet, the reason being, because searches are based on (a series of algorithms which determine) the priority of one website over another for various keywords. Naturally, a successful SEO campaign will improve your website’s position in natural search rankings for your keywords and key phrases.
However, have you ever typed the name of your company into a search engine to see what results were returned? I should hope that your website is the number one result, but the following results may amount to thousands that do not take the user to your site, and some of those results may be negative comments about, or poor reviews of, your business. Should you come accross a popular blog or major review site to which that one unreasonable or unsatisfied customer belongs, you may be wishing you had invested in some Reputation Management.
Believe it or not, Reputation Management is not so much about Public Relations as it is about securing good information about your business, and ensuring that is what potential customers will see in the first page or two of natural search results. Sure, with enough money, man hours, and “tactful encouragement”, anything can just disappear from sight, but an Internet Marketing Firm like Reciprocal Consulting prefers ethical business practices, and we respect clients’ budgets. We like to refer to our approach as Proactive Reputation Management.
The idea behind the proactive approach is not to rid the World Wide Web of negative opinions – after all, the Internet is about freedom of information, which is why you are advertising your business online in the first place – but to populate the search results for your company with positive opinions, and kind words; that is our goal. The key to a successful Reputation Management campaign is very similar to that of a successful SEO campaign, only instead of optimizing your one website for your keywords, we optimize others for your name. These others may depend on your particular needs, but generally, an informational blog will be among those content rich candidates with the sole purpose of saying nice things about your business.
If you’d like to protect your reputation, or even if you think it’s too late, please don’t hesitate to read about how Reciprocal Consulting can help protect your reputation. After all, you only have one.