It’s no big secret that link building is a large part of any Search Engine Optimization campaign, but when it comes to link building strategies, there seems to be some confusion over the meaning of the word “permanant” in relation to link building.
There basically are two kinds of links: permanant and no follow. Anyone will tell you that permanant links are better for link building than no follow links, because no follow links contain an extra string of code that tells search engines not to “follow” them, or in other words, don’t track this link. Obviously, this wont help a search engine find your site through that particular link. However, another use of the word permanant in relation to link building is describing whether or not a link obtained will have lasting value.
A permanant link might suggest that link will be there permanantly, or that it allows search engines to track it. All permanant links can be tracked, and links from higher quality sites will have more weight, but no matter where you get your links, all will lose value over time. There is a good reason for this.
SEO is an ongoing process, and search engines make sure that it is. Sure, everyone would love to be able to simply build a link campaign and leave it be, allowing it to continually add weight to your pages search rankings, but that would be pointless, as everyone would have the same ability to build it and leave it, and therefore all link campaigns would be equal and no one would be able to take advantage of this convenience.
The trick to successful link building has to be the knowledge coupled with the ongoing process. SEO’s are busy at work, not only continually building links, but analyzing the data to find new strategies for building links. In this way of link building, irrelavant sites which lack current inbound links will lose weight, and this makes more sense compared to a real world scenario. For example, a restaurant with a lot of good reviews during its first year, but no good reviews during its second year. If those first year reviews had as much weight as the second year reviews, anyone looking for a good place to eat during that third year would be under the impression that it was a great place to eat, despite the fact that for a solid year following those reviews, their food and service went down in quality.
Likewise, links used in a link building campaign must continually be obtained, and the quality of those links should be good as well. So the question of whether or not links can be permanant should be answered with a no, because SEO must be an ongoing process in order to ensure that more relavant and current content is being returned in search results.