Some people call it Internet noise, others call it information. There is always a lot of noise that occurs around the subject of Internet marketing. This last week we have seen stories related to Google and what the search giant has done to several major businesses for breaching Google policies. There has also been a lot of noise about Google’s changes to its algorithm designed to affect content farmers.
Do you ever stop and listen? Trying to operate a business and run a website can be hard work. Trying to keep up with all the changes that are going on in the online world can also be difficult. If you were to listen to all the noise, the chances are you would become confused and lost in what you should and shouldn’t be doing.
As a business, it’s often a good idea to appoint yourself a silent mentor or two. I say silent because these mentors don’t even know they are mentoring you – and in the true sense, they aren’t. Who should you choose and how should you approach things? First, find bloggers who are respected leaders in the field of SEO, social media marketing, and Internet marketing. Take the time to visit their sites on a daily basis, or simply subscribe to their content.
By following the regular posts, you can stay up to date with what is happening in those important areas. Over time, you will find that you are learning a lot about SEO, social media marketing, and Internet marketing, and that your current knowledge in these areas is up to date. If you apply processes that these respected experts discuss, then your website’s presence will improve – and with it your business. Don’t listen to the noise, find some clarity and listen to that instead.