If you are a real estate agent or broker, you might feel more comfortable getting your SEO advice from another real estate agent or broker, or from the National Association of Realtors. That might not be such a good idea, however.
Think about this: Would you caution your real estate clients against getting real estate advice from anyone other than a real estate agent? The reason is obvious, isn’t it?
The NAR recently posted SEO advice for real estate agents in an article on its website. The problem isn’t so much in the general advice NAR gives, but in the specific advice.
For example, its six recommended SEO practices include:
- Write better page titles
- Broadcast your links
- Use keywords generously
- Reword outgoing links
- Develop a site map
- Tweet about it
That’s a mediocre list, at best. What’s not on that list and should be are: 1) list your site on local directories; 2) claim it on Google Local, Bing Local, and Yahoo! Local; 3) and start a blog. But the nitty-gritty details of these bullet points isn’t much to be desired either.
For example, hear what NAR has to say about keywords:
Your main keywords should appear at least 10 to 13 times per 700 words on a page, says Mark Menzella, who runs RE/Advantage, a real estate Web design company in Fairfield, N.J.
In industry speak, this concept is called “keyword density.” The problem is, keyword density is a huge myth. It doesn’t work. There is no optimal number of times a keyword should appear on any web page. That’s because the search engines use almost 200 criteria for determining where pages rank for a specific keyword.
Let’s look at what NAR says about tweeting:
“Now that tweets are indexed in Google, Twitter has become an important part of SEO strategy,” says Misty Lackie of Go Smart Solutions, a technology consulting firm in Grover Beach, Calif. So get a Twitter account if you don’t already have one, and create useful tweets that happen to include your business keywords and links to your site.
Honestly, I’ve never seen much SEO benefit from tweeting. Keywords in your tweets don’t help you much in terms of your website’s SEO. Even anchor text in your links from Twitter are low grade since those links are no-follow links. That’s not to say that Twitter is a bad marketing tool. Rather, it’s a highly effective marketing tool for getting you some local exposure, but for SEO, it’s not a must-have tool.
Your best bet for good SEO advice is not to rely on industry professionals within real estate. You should get your real estate advice from real estate agents and brokers, but get your SEO advice from professional SEO consultants.