There are a ton of Internet marketing tactics and strategies and more developing all the time, but they’re not all effective. The ones that are can take a while to produce benefits. PPC is the big exception.
Pay per click advertising is to the Internet what display advertising was to newspapers. You can pay for the right ad in the right paper and get it in front of the right audience. When you do, it’s pure gold.
News ads drove gobs and gobs of traffic to brick and mortar businesses because at its peak everyone in a community read the paper. The ad was seen by a large cross-section of community members. It was a numbers game, and the businesses who worked the numbers got paid handsomely. So too is PPC.
With pay per click advertising, you can write your ad, optimize it for your landing page, and activate it and get sales the same day. That’s not as likely with search engine optimization and social media.
Why is it likely with PPC?
Because 20% of search engine results pages traffic clicks on the PPC ads. If 1 million people search for a particular item that you have and you are advertising it through PPC, that 200,000 clicks. Divide that by the 5 top positions and there’s a potential 40,000 clicks for you.
Let’s say you only get 10,000 click-throughs. If 5% of them convert, that’s 500 new sales.
Your PPC ads go live the very day you create them. That means people will see them within minutes. If your landing page is optimized well and has a strong call to action, you’ll sales. You could see them today.