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You are Browsing the August 2012 Archive:

Facebook just keeps getting better and better. One evidence of that is the recent launch of Facebook Stories, as separate website from the most popular social network online.

There are several things that make Facebook Stories an interesting social product:

This month’s theme is “Remembering.” On the introduction to Facebook Stories, the opening paragraph reads:

Welcome to Facebook Stories, a new site dedicated to sharing the extraordinary, quirky and thought-provoking stories and ideas from the more than 950 million people around the world who make up Facebook’s community.

So what do you think? Are you going to take Facebook Stories up on its offer? Submit a story about your business and see what happens. This could be a unique opportunity for networking.

If you engage in e-mail marketing and you are wondering how to write a good subject line, relax. I’ve got the answer, and it’s a really simple answer. The truth is, writing a good e-mail marketing subject line is much like writing a good web page title.

Here are 5 things you MUST consider before writing your e-mail subject line:

  1. Don’t mislead – It’s bad form to bait readers with an attention-getting subject line, then turn around and make your e-mail about something else. Yes, write a doggone good, attention-getting headline, but make sure your marketing message is in concert with your subject line.
  2. Tease them just a little – People love being teased. They hate being sold to. Write a subject line that gets their attention and tells them what your e-mail is about without giving it away. Tease them into reading your e-mails.
  3. Make it personal – If you come across as too “professional,” you’ll sound cold. If you’re too personal, you’ll turn people off. Make your e-mail subject line about the reader, but don’t put their name in it. Be personal and professional.
  4. Tell your reader what to do – A good call to action tells the reader what you want them to do. If you sound sincere, friendly, and personal, your readers will take you seriously and do what you want them to do.
  5. Don’t waste your reader’s time – If you send an e-mail to your readers, make sure it’s worth it. Don’t waste their time. If you have nothing to say, it’s better to say nothing. Only send e-mails when you have something important to say.

E-mail marketing is still effective. When used in conjunction with other forms of Internet marketing – like social media, video marketing, and SEO – it can be really effective.

Content marketing is here to stay. If you want people in your target audience to notice you, then you’ve got to get your content noticed. Here are 5 tested, tried-and-true ways to market your content so that it attracts the people you want to attract.

  1. Vary Your Topics – The broader you can make your content seem to a person interested in your niche, the better. Keep your content too narrowly focused and you’ll only appeal to people of that narrow scope. Branch out and vary the content topics you write about.
  2. Share Your Content – Don’t just share it yourself, but encourage your readers to share. Include social media icons on your website and don’t forget to bookmark your content and share it through your own social media accounts.
  3. Customize Your Content – There are topics within your niche that you can customize to a particular audience. For instance, when writing about rotating tires, write a post specifically for women. If your niche is make-up, write a post about make-up with your intended audience being men. Get creative.
  4. Be Controversial – Don’t be afraid to be controversial. Controversial posts on your blog elicit conversation. Don’t be offensive, but do take a stand.
  5. Be Passionate – Let your passion shine through. If you aren’t passionate about your subject, your readers won’t listen to you. Let them know you care.

Content marketing is essential these days. Be bold and go where you’ve never gone before.