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If you want to succeed at social media and SEO at the same time, then you need to learn the 5 basics of social media SEO. Here they are in a nutshell:

  • Optimize your social profiles – This is real simple. Write your social media profiles in such a way that you will be found for the search terms you wish to be found for.
  • Optimize each social media post – When you post to Twitter, Facebook, LinkedIn, etc., optimize your posts. You don’t have to overdo it. You can get by with a few here and there not optimized for your key search terms, but if you post a lot about things in your industry, then include your key terms in the posts.
  • Include social sharing buttons on your website – Add the popular social share buttons to your website and blog. Encourage your visitors to share your content.
  • Optimize your images – Social media now includes images. Include images with your content and optimize those images. When you share your content on social media, include the images.
  • Sign up for Google+ – Seriously. Your Google SEO will go a long way if you have a Google+ account. Use it. Spend a little time each day on Google+ and share your best content.

In this decade, search and social media go hand in hand. Make sure you optimize your social media as an ongoing content marketing strategy.