Sales & Support 1-888-220-7361

The Reciprocal Consulting Blog

You are Browsing the August 2013 Archive:

Facebook post embedding is soon coming your way. And I can’t say it isn’t soon enough. It makes me wonder why Facebook hasn’t allowed this before.

You’ll often see with online Web properties, especially once they become popular, that changes come a bit slowly, but when they do come they come with a fierce vengeance. I fully expect that the Facebook embed posts will become a very popular feature very quickly. As many people who use Facebook for promoting their blog posts, you know this feature will be put to some good use all over the Web.

Unfortunately, as of right now, the embed feature is not available to everyone. But I can hardly wait.

According to a Mashable article, only a handful of news organizations currently have the ability to embed Facebook posts. These include:

  • Mashable
  • CNN
  • The Huffington Post
  • Bleacher Report
  • People Magazine

Embeds will also make use of hashtags, which allow journalists and bloggers to track specific conversations the way they do on Twitter.

Surprisingly, 72% of Facebook users set their posts to private, but in order to be embeddable, a post has to be set to public. I don’t think this will hurt Facebook at all. Journalists, news organizations, and others in the communications business, even businesses, are going to set their posts to public. Private posters aren’t generally posting information that anyone would want to embed, with only a few exceptions.

What do you think? Will this make Facebook posting more or less valuable from a social media marketing standpoint?

It finally happened. People are now spending more time online than they are on television, and it’s all because of their mobile phones. Actually, it’s all mobile devices. That includes smartphones and tablets.

It’s interesting that online usage (computers and laptops) has remained steady since 2010 while mobile non-voice usage has steadily increased.

By the same token, TV viewing has remained pretty steady. It’s only because mobile usage has increased that total online activities have surpassed TV viewing.

Getting into the nitty-gritty of mobile usage, smartphones and tablets are running neck and neck in 2013. Both technology options have run neck and neck since 2010 with feature phone usage remaining steady. Since both smartphone and tablet usage has increased by more than an hour per day each, the percentage of feature phone usage has dropped to just 7.7%.

Why is any of this important? It’s important because marketers will have to decide where to spend their marketing dollars next year and the year after that. I don’t think mobile phone usage is declining any time soon. Smartphones and tablets will only become more popular.

If you haven’t started thinking about mobile marketing options yet, then you need to start thinking about that right now. QR codes, target=”_blank”>responsive web design, and SMS text messages are just three of your options. There are plenty more. But one thing is clear, mobile marketing is becoming more important.