If you’ve heard that link building is a necessary component to a successful SEO strategy, then you’ve likely been listening to a search engine optimization specialist talking. Did that SEO also say that quality is more important than quantity? In other words, it’s not how many links you get but how good they are.
Link building is one of the more dangerous SEO tactics because if you do it wrong, it will cost you a lot of money and could cost you a lot of time with minimal or no results.
With guest blogging, you reduce your risk considerably. To be successful at ghost blogging, however, you need to focus your efforts on writing high quality content and publishing that content on websites around the Web. The sites you choose to publish your articles on are as important as the articles you write. Pay very close to the reputations of those other sites.
What you want to do is build yourself up as an authority in your niche. The way you do that is with high quality content published on high quality websites.
When you publish quality content on high authority sites, those articles will get shared and receive links. Those links will help your site and your authority ranking. Focus on quality and good links take care of themselves.