If you want to win with content marketing strategies, then you’ve got to have the right idea about what content marketing is, what you can do with it, and how it can help your business grow. Unfortunately, a lot of business owners and managers haven’t thought about these questions.
In a word, content marketing is about using online content to discuss important concepts related to your business niche. It isn’t selling. It isn’t lead generation. And it isn’t here-today-gone-tomorrow news. Though it can be all of those. Content marketing is first and foremost about connecting with your audience.
So what can you do with it? Well, for starters, you should be publishing it. Regularly. Think of yourself as a publisher, not a marketer.
Thirdly, how can help your business grow? Try to think of your content as a way to attract eyeballs. You want to provide useful, insightful, and/or entertaining content. If you do that, you’ll attract eyeballs. The selling comes later.
So what are the three most important rules for content marketing? Glad you asked.
- Do your homework/research – Find out what people want and deliver that. Plain and simple.
- Write for your audience – Seriously. Know who your audience is and write for them. Don’t write for anyone else.
- Make every link count – Don’t just add links to your content for the sake of adding links. Don’t do it for the SEO. Do it because the link fits the content. If your links are relevant, people will click them.
Content marketing is your business. See it the right way and you’ll get traffic and conversions.