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It appears that Google passed the biggest update since 2010’s Caffeine a month ago. Did you notice? That’s OK. Most of us didn’t.

But it’s being talked about all over the Web.

The change seems to be in honor of its 15th birthday and took place in a private meeting evidently with some of the world’s top journalists yesterday. But what does this new algorithm update mean for us content marketers?

Google’s Inside Search blog gives us a clue.

Hummingbird is designed to make extensive use of Google’s Knowledge Graph. That’s great. I was wondering when they’d get around to actually doing something with that. Remember, the Knowledge Graph was introduced last year?

So the idea is this … you want to know something. Instead of typing in a keyword phrase to get information on a particular topic, you simply ask a question. One example Amit Singhal gives is, “How much saturated fat is in butter versus olive oil?” Just ask Google to compare them. Instant answer.

I have a feeling that this is in its primitive form and nowhere near perfect, but let’s try it out. Here are a few more examples:

Obviously, it doesn’t work for every search, but how can search marketers use this information to create better content? Start by ensuring that your content is designed to answer a single query. Write intelligent natural language content rather than keyword-based content searchers can find anywhere.

Lead your niche in high quality content that answers searchers’ questions and you’ll have a leg up.

Visit our case studies page and you’ll learn how we’ve helped some clients save money on expenses while increasing revenues. We saved one client 47% on expenses and increased profits by 14%. How did we do this? With these 12 steps:

  1. Shifted content matching to serve targeted sites only
  2. Identified broad match keywords with low conversion rates and drilled down to exact referring keywords
  3. Rewrote ads and split tested to determine maximum click-through rates
  4. Started a keyword campaign based on competitor names
  5. Reduced image files to increase page load speeds
  6. Added a script to highlight referring keywords
  7. Improved shopping cart usability and lowered abandon rates
  8. Improved website’s internal search features
  9. Retargeted previous visitors to increase return rates at a fraction of the cost of PPC click-through rates
  10. Made navigation menus easier to read
  11. Regrouped keywords into tighter groups and rewrote landing pages to improve quality score
  12. Used special offer pages more effectively

We did all of this in 40 days. We’re sure we can help you improve the efficiency of your PPC campaigns as well. It doesn’t cost anything for an initial consultation.

Testimonials are a very important part of any business. Make people happy and they’ll tell you about it. They may even tell their friends.

Well, Reciprocal Consulting has some great customers and we’re proud to announce that we’ve made them very happy. Here are 5 customer testimonials just for your eyes:

RP is the only company we’ve found that we can trust managing our PPC. Their intensive and consistent work building and maintaining our account stands out from the numerous providers we’ve wasted time and money with.

Thanks, Michael. And now here’s one from 3D Video Ultrasound:

“Jacob,
You are dominating my industry in Southern CA on Google. I could not be any happier! We are creating a banner that will state anyone driving over 40 miles to our facility will receive an automatic 25% off any package. That should help with the further clicks. Great job Jacob…Thanks again”
3D Video Ultrasound, PPC Lead Generation

Of course, we do more than PPC and video marketing consulting. Let’s hear from an SEO client:

“…the day we signed our contract with Reciprocal Consulting the leads started comming in. They know what they are doing and they care about our bottom line. What else can you ask from an Internet Marketing Company?”
Real Estate Agency, PPC & SEO Lead Generation

And website development:

“Hey Jacob:
You did it. I got a nice couples lead today and will be seeing them this evening. GREAT JOB….keep tweaking whatever you are tweaking. Hoping I get more over the weekend.”
Marriage Therapist, PPC Lead Generation & Website Development

And we’re capable of helping people in any industry, even travel:

“Hi Dan:
Yes, things this month are great – and I like the most that the overall cost is down – thus far I am at $2400+/- and last month this time I was already over $3000 – keep up the good work!!! Thanks for checking in!”
Travel Website, PPC Lead Generation

Check out more great customer testimonials on our website. We love our customers.

Welcome to our blog. We feel that it’s important to keep up with current events, and to keep our clients and friends up to date as well. That’s the driving force behind establishing the blog. Blogging is a great format for generating content and interacting with the public.

Here we can let you know what interesting things we’re working on, and interact with the social media networks on the web that we like to participate in, like Sphinn, MyBlogLog, and Technorati. Social media is such a big part of what we do these days that not having a blog is a crime! Here are some of the topics we plan on discussing:

Reciprocal News
Internet Marketing
Reputation Management
Search Engine Marketing
Search Engine Optimization
Competitive Intelligence
Viral Marketing
And More!

So whether you’re here looking for information on internet marketing, our services, or reputable professionals to network with, you’ve found a good place. Welcome!