Here’s an idea. If you want a new way to appear in the search results without having to build a website, tweak your website with a few additional pages, and/or bombarding your friends with social media messages, try writing and publishing a book. The long, drawn out legal battle between Google Books and The Authors Guild over whether or not it constitutes copyright infringement for Google Books to scan pages of published works has resulted in a big win for Google.
This is actually good for searchers and authors alike. Consider this scenario.
You write a book about the mating habits of warthogs. A searcher interested in the topic of warthog sexual behavior conducts a Google search and one of the results is a passage from the Foreword of your book. That Foreword actually entices the searcher to head to the library and check your book out. After thoroughly reading the book and returning it, they decide it would make a great Christmas gift for Uncle Bob.
Congratulations! You just picked up two new readers of your book, and it was all because you found a new way to be included in search results.
Authors should consider this a good thing. Google has been saying all along that the practice of scanning pages from books acts as a digital card catalog. They’re not scanning entire books, just a few passages, a few pages. A judge considered it fair use. I think we can expect The Authors Guild to appeal, but will they win?