Search Engine Optimization has been around for quite some time; long enough to go through an evolutionary process that has changed the way internet marketing is done. The goal of being on the first page of the search engine remains the same, but the method has changed as search engines used new algorithms to determine how to prioritize findings. It’s a constantly changing puzzle that keeps professionals challenged.
Social Media Optimization is the new kid on the SEO block, promising great things and looking easier to deal with than the arcane formulas of traditional search engine optimization. But is it an either/or situation? Of course not. Neither one is a magic bullet that will maximize your marketing goals. Both SEO and SMO are tools that need to be used skillfully in order to work well, and they should both be in your marketing toolbox.
SEO will be used to bring your business up in the ranks of a search engine. Since search engine algorithms are trending toward using social media input, SMO starts getting important in search engine optimization. But while there’s an overlap, social media optimization has a completely organic side based on human nature. The way you optimize your social media is by engaging people in an ongoing relationship. A first-time customer might find you from an internet search or from a “share” from a friend on a social media site. That is the beginning of the acquaintance and it grows through interchanges that increase familiarity and connection.
Optimizing your business means you use the technology at your disposal to develop the relationships with your customers that result in a loyal base you can rely on for future transactions. If you only have been thinking of SEO, you need to add SMO to your toolbox so you have the advantages of using both. If you need help with your social media marketing tools, you’ll find it at reciprocalconsulting.com/social-media-optimization-SMO.php.