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	<title>The Reciprocal Consulting Blog &#187; Social Media Optimization</title>
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	<link>http://reciprocalconsultingblog.com</link>
	<description>Internet Marketing Collaboration for Success</description>
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		<title>Is Geolocation Useful Marketing?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/geolocation-useful-marketing/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/geolocation-useful-marketing/#comments</comments>
		<pubDate>Sun, 13 May 2012 12:00:13 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[geolocation services]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5458</guid>
		<description><![CDATA[When most people think about geolocation services they think about pinpointing a particular business or landmark on a map. To be sure, that is one method of geolocation. However, a new type of geolocation service is becoming more and more popular. Since smartphones are gaining in popularity, many people are starting to use geolocation services [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Benefits Of Twitter Chat</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/the-benefits-of-twitter-chat/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/the-benefits-of-twitter-chat/#comments</comments>
		<pubDate>Wed, 09 May 2012 17:23:27 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Twitter Chat]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5436</guid>
		<description><![CDATA[Twitter Chat has become one of the most popular features of the social media service whose mascot is a funny-looking bird. The way it works is the moderator, or facilitator, of the chat creates a hashtag that all members of the chat session can use to keep up with the conversation. While the hashtag is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Offers In Limited Beta</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/facebookoffers-limitedbeta/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/facebookoffers-limitedbeta/#comments</comments>
		<pubDate>Sun, 06 May 2012 12:58:59 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook marketing]]></category>
		<category><![CDATA[Facebook Offers]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5418</guid>
		<description><![CDATA[Have you ever wanted the ability to make offers on your Facebook page? To offer discounts, giveaways, contests, and engage your audience in other promotions that lead to your benefit and theirs? Well, now you can. Facebook has announced that Facebook Offers is in limited beta. What that means is that you can request the [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/facebookoffers-limitedbeta/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Become Popular On Facebook</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/become-popular-facebook/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/become-popular-facebook/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 16:27:41 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5368</guid>
		<description><![CDATA[If you are looking for a way to make yourself more popular on Facebook, some scientists in the Netherlands have the answer. You need sexier friends. Two scientists conducted a study using 78 people and their conclusion was that if you want to increase your Facebook popularity, then you should have more attractive friends. Is [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/become-popular-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Social Media Easier To Manage Than A Blog?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/socialmedia-manageblog/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/socialmedia-manageblog/#comments</comments>
		<pubDate>Sat, 21 Apr 2012 12:18:09 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[blog management]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5342</guid>
		<description><![CDATA[It appears that large companies have given up their blogs and flocked to social media instead. The reason they&#8217;re giving up is because they say that social media is easier to manage than a blog. But is it? I love this paragraph by Cynthia Boris: Just remember that if you want your social media outlets [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/socialmedia-manageblog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On The Advent Of Social TV</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/on-the-advent-of-social-tv/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/on-the-advent-of-social-tv/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 12:29:25 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social TV]]></category>
		<category><![CDATA[TV advertising]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5338</guid>
		<description><![CDATA[It&#8217;s been talked about before, even predicted. TV is going social. But I think TV is going social in a way that wasn&#8217;t foreseen. Cynthia Boris at Marketing Pilgrim talks about it. It seems that 64% of TV watchers have seen a social symbol appear on a program they&#8217;ve watched. Cool. But then she goes [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/on-the-advent-of-social-tv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Pinterest Send Referral Traffic?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/pinterest-referral-traffic/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/pinterest-referral-traffic/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 14:46:02 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5273</guid>
		<description><![CDATA[A discussion with another Internet marketer about the growing popularity of Pinterest led to a disagreement over the value of its traffic. The other Internet marketer exclaimed, &#8220;You can&#8217;t get any traffic from it and if you do it won&#8217;t be valuable traffic.&#8221; I disagree. Evidently, I&#8217;m not the only one. A WebProNews article indicates [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/pinterest-referral-traffic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Your CEO Should Be On Twitter</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/your-ceo-on-twitter/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/your-ceo-on-twitter/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 16:17:01 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5235</guid>
		<description><![CDATA[Are you a CEO? Do you have direct access to the CEO at your company? If so, then you should do everything you can to convince him or her to open up a Twitter account and start tweeting. According to the latest survey, 77% of consumers and 82% of employees trust a company more when [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/your-ceo-on-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Still Buying Paid Links?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/still-buying-paid-links/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/still-buying-paid-links/#comments</comments>
		<pubDate>Sat, 31 Mar 2012 13:11:48 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[buying links]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[paid links]]></category>
		<category><![CDATA[quality content]]></category>
		<category><![CDATA[selling links]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5230</guid>
		<description><![CDATA[For awhile webmasters were stuck on buying paid links. But link networks have pretty much gone by the wayside and I think the reason why is because their business model has been destroyed. Google has built a great system for detecting bogus links. There are tell-tale signs that a link is a paid-for link and [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/still-buying-paid-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Keywords Necessary In Social Media Profiles?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/keywords-social-media-profiles/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/keywords-social-media-profiles/#comments</comments>
		<pubDate>Sun, 18 Mar 2012 12:54:14 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media profiles]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5158</guid>
		<description><![CDATA[When filling out your social media profiles, should you use keywords? I don&#8217;t see why not. In fact, I would encourage you to do some keyword research prior to writing your profiles and using the most popular and profitable keywords within your profile. I&#8217;m not talking about spamming here. I&#8217;m not talking about excessive use [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/keywords-social-media-profiles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pinterest Gets More Traffic Than Twitter</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/pinterest-more-traffic-twitter/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/pinterest-more-traffic-twitter/#comments</comments>
		<pubDate>Sat, 10 Mar 2012 13:19:52 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5115</guid>
		<description><![CDATA[Pinterest is the new kid on the block and already it has surpassed Twitter in traffic numbers. But don&#8217;t get excited just yet. We&#8217;re only talking about one month. Was that a fluke or is Pinterest still trending upward? Will that trend continue over time? And if it does, will traffic from Pinterest convert? It&#8217;s [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/pinterest-more-traffic-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Timeline For Brand Pages</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/facebooktimeline-brandpages/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/facebooktimeline-brandpages/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 19:42:24 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[brand pages]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Timeline]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5068</guid>
		<description><![CDATA[Late last year Facebook introduced Timelines for personal Facebook accounts. Now, they&#8217;re introducing Timelines for brand pages. This is going to be a good deal for businesses. That&#8217;s small businesses as well as large brands. For one thing, the Timeline format is more attractive than the traditional wall. And secondly, you and your page visitors [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/facebooktimeline-brandpages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Sharing Is Better Than Selling</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/sharing-better-than-selling/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/sharing-better-than-selling/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 14:05:50 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[sharing]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5010</guid>
		<description><![CDATA[Selling isn&#8217;t bad. Without salesmen, there might not be any marketing going on, or certainly not any buying. But there is a time and a place for every purpose. Facebook is a place for sharing. Not selling. There are plenty of reasons why you should spend all of your time trying to sell on Facebook, [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/sharing-better-than-selling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Facebook Marketing Dead?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/is-facebook-marketing-dead/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/is-facebook-marketing-dead/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 12:45:51 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook marketing]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=5004</guid>
		<description><![CDATA[Leave it to Marketing Pilgrim. On one day they&#8217;re asking if Facebook Stores are a failed experiment. And the next day they&#8217;re announcing Timelines for Brands. Here&#8217;s the question: Do you think Timelines for Brands will change anything? Many a company has tried to sell through Facebook. Personally, I think it works better for smaller [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/is-facebook-marketing-dead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Makes A Good Social Media Campaign?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/makessocialmediacampaign/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/makessocialmediacampaign/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 14:36:29 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=4989</guid>
		<description><![CDATA[Online marketers differ as to what constitutes good marketing and whether or not specific types of messages are spam. When it comes to social media marketing, the lines get blurrier and grayer. The lines are blurred even more by the differences in policies at the various social media websites that people use. One of the [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/makessocialmediacampaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will Facebook&#8217;s IPO Change Anything?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/facebooks-ipo-change-anything/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/facebooks-ipo-change-anything/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 15:40:35 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=4889</guid>
		<description><![CDATA[Two days ago Facebook files papers with the Securities and Exchange Commission to make an initial public offering (IPO). That means the company is committing itself to making its profit and loss statements public for the rest of its life. But will that change the way the world networks? Likely not. Facebook has already become [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/facebooks-ipo-change-anything/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How McDonald&#8217;s Slashed Its Foot With A Hashtag</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/mcdonalds-slashed-foot-hashtag/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/mcdonalds-slashed-foot-hashtag/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 14:36:32 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[hashtag]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=4854</guid>
		<description><![CDATA[McDonald&#8217;s decided to spend its money buying a hashtag on the popular social media website Twitter. First, I&#8217;d like to know how you can buy a hashtag, but that&#8217;s an aside. The real issue is what happened after McDonald&#8217;s changed its hashtag from #MeetTheFarmers to #McDStories. The original hashtag was meant to introduce McDonald&#8217;s Twitter [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/mcdonalds-slashed-foot-hashtag/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Coupons And Social Media</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/onlinecoupons-socialmedia/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/onlinecoupons-socialmedia/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 13:03:22 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[online coupons]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=4829</guid>
		<description><![CDATA[Online coupons are starting to become a big deal. They are much like their off line counterparts, but they have the potential to be found online by casual searchers using a search engine or social media. That&#8217;s a good thing for you, the business owner. Like old-fashioned coupons, you can use online coupons to drive [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/onlinecoupons-socialmedia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter&#8217;s Trickle Down Policy</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/twitters-trickle-down-policy/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/twitters-trickle-down-policy/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 14:18:49 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[brand pages]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=4824</guid>
		<description><![CDATA[On February 1st, you&#8217;ll be able to buy yourself a Twitter brand page &#8211; if you have $25,000. I don&#8217;t know about you, but that price seems a little steep to me. Twitter had originally accepted a minimum of $2 million from 20 large companies on the scale of Coca-Cola and Disney for the privilege [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/twitters-trickle-down-policy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Your Google+ Badge</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/get-your-google-badge/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/get-your-google-badge/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 20:52:57 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=4819</guid>
		<description><![CDATA[You&#8217;ve likely seen those social media badges on your favorite blogs and websites. Facebook has the Like button. Twitter has the Tweet and Retweet button. And Google+ has the +1 button. Except now, it just got better. That&#8217;s right, Google+ has improved its +1 button. The new options include: Choosing a width for your Google+ [...]]]></description>
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		<slash:comments>0</slash:comments>
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