A few years ago, if you’d have asked anyone doing any kind of Internet marketing at all what their No. 1 referrer was, the answer would have been overwhelmingly “Google.” In fact, Google accounted for about 90% of all website traffic at one time. Today, that number is reduced drastically.
If 60% of your traffic is coming from Google today, then you’re doing well. Chances are, however, that you’re getting the bulk of your website traffic from other sources.
But what are those other sources?
For many website owners, those sources include:
- Third-party niche websites
See a trend?
For many website owners, social media has risen to be the No. 1 referrer of traffic. If you are active on several social media sites, then you may have noticed that too. But more often than not, it’s not just one social media website that is referring traffic. It’s several sites delivering a portion of the traffic each.
In that climate, Google may still be your No. 1 referrer, but it isn’t a majority referrer. In other words, they may refer more traffic to your site than any other website but not above 50% of your total traffic. If you do get more than 50% of your traffic from any one source, then you’ve got a gold mine.
This is important to note for several reasons. You should put your money where your traffic is, and where your conversions are.
In other words, if your No. 1 traffic referrer is Facebook, no matter what the percentage is, then focus on converting that traffic to sales. If Facebook is your No. 1 traffic source but most of your conversions come from Twitter, then spend a little more time on Twitter. But don’t neglect Facebook! Instead, try to figure out how to turn Facebook traffic into sales.
It’s an age-old strategy. Put your investment where your payoff is. Re-invest in your biggest moneymaker and you’ll see your ROI go up.