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Competitive intelligence is something you can never overestimate the importance of and you should never underestimate it as an information gathering resource. One resource that you should add to your arsenal of information gathering about your competition is WhitePages.com.

Off line, the White Pages has always been a great source of information about phone numbers for local business. Online, WhitePages.com has traditionally just been a resource that pointed you to other places on the Web. Not any more.

WhitePages.com now allows you to find national chains in your local neighborhood. This is a great competitive intelligence tool – and it’s free. Look for the Store Locator feature on the front page and start looking for your competition. You can find out just where their chain stores are located all around the country.

Sometimes, competitive intelligence is really simple.

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