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One of the best ways to keep up with the competition is to buy what they’re selling. And if it’s free then it’s really easy to do. Just take that free download and look it over. Can you compete?

It might seem difficult to compete with free, but if you first understand what “free” is then it might not be so free after all.

Most marketers will offer a free download in exchange for an e-mail address or contact information. It’s considered an even trade off. I’ll give you something for free right now if you give me your e-mail address so that I can keep contacting you over and over again to try to sell you something. Of course, we know this works.

But is that the model that you should use? That’s a question that only you can answer, but before you answer it you should see how many of your competitors are giving stuff away for free and what it is they are giving away. If it’s working for them then it might work for you. Consider that.

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