Check Competitor Back Links Often

March 10, 2010

One of the most important competitive intelligence tools you have is a back link checker. The idea is to take a look at the inbound links pointing to your competitors’ websites. Many Internet marketers even go so far as to look at the websites linking in to those sites. The reason this is important is because many of those sites could also link to yours and all you may have to do is ask.

Link building is an integral part of Internet marketing. Not only does it drive traffic to your website, but it also can increase your search engine rankings.

Before you do any link building, take a look at your top competitors and their websites. Take a look at meta, keywords used in the content and inbound links. Those inbound links will tell a story and if you see a trend of inbound links from high PR relevant websites, be sure to follow that trend.

Related posts:

  1. Do Low Quality Back Links Affect SEO?
  2. Why Your Competitors’ Inbound Links Matter
  3. Why Internal Links Are Important Too
  4. Why External Links Are Good
  5. How Often Do You Check Your PPC Campaigns?

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