Sales & Support 1-888-220-7361

When it comes to gathering competitive intelligence, the information you can obtain legally and ethically is only as good as the tools you use. One good tool for gathering information on your competition’s organic SEO campaigns and PPC campaigns is KeywordSpy.

KeywordSpy allows you to search for information in several ways – Domain, Keyword, Destination URL, and Ad Copies. You’ll probably use the Keyword search most often, but the others do come in handy.

When you search for a keyword at KeywordSpy you get a boat load of information on several competitors. You get keyword statistics on PPC competitors, including CPC and search volume. There is even a nice pretty graph to show you the history of your competition in PPC.

You also get an overview of related keywords, which is nice because it also shows you the CPC and search volume for each of those keywords. Then you get samples of PPC ads from your competition.

Another great benefit is an overview of your top competitors, comparing organic SEO information and PPC information on each one. You get a nice list of the keywords for each of those competitors and how many keywords they are using for PPC and SEO.

I would definitely recommend KeywordSpy for conducting competitive intelligence before embarking on any PPC or SEO campaign.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>