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In the middle of listing Link Building Tips That Actually Work, Tina Courtney-Brown suggests that you let your competitors determine where your links come from:

“Just as your metrics tell a very poignant tale, so do the results of your competitors. Research where they receive the majority of their links from, and the methods employed to gather these links. This analysis will also help you to identify ideal partnerships.”

That’s a valid observation for link-building, but competitive intelligence analysis adds even more depth to the things you can learn from your competitors. One way that really sticks out is by learning from their mistakes. If you can do this, your competitor has “paved your way” by making it easier to avoid the problems they ran into or the blind spots they may have.

Learning from someone else’s mistakes requires an understanding of their perspective, and a recognition of your similarity. In competitive intelligence terms, you would get that from developing a familiarity with their business and how it operates. This isn’t trade secrets, but things like reading their blogs, looking at their websites, and analyzing public data on their performance. After a while, that understanding of your competitor allows you to see where they made some mistakes.

But seeing someone else’s mistakes is useless unless you actually do learn from those mistakes. This is how your competitor can pave your way, because you can strategize how to avoid those mistakes, and compete intelligently. Your business will make the same mistakes unless you recognize the similarities and figure out an alternative plan of action.

Competitive intelligence is a lot easier if you get expert, professional help. You’ll find it atĀ reciprocalconsulting.com/competitive-intelligence.php#6

 

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