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Most online marketers see where search and social media cross. Heck, even Google is starting to employsocial media tools to make its search engine better. But what about competitive intelligence? Does it intersect with social media at all?

You bet it does.

In fact, if you aren’t using social media for competitive research, then you aren’t using social media to its fullest potential. The first thing that comes to mind is following your competition on the top social networks. At a minimum, you should be keeping tabs on what your competition is doing at

  • Facebook
  • Twitter
  • LinkedIn

And if you are a local business with local competition, then you should consider looking at what your competition is doing at

  • Foursquare
  • Meetup
  • Google Places

Just to start.

Social media is a tool with many uses. Competitive intelligence is just one of them, but it’s an important one. You can spy on your competition through any social network just by following them and learning what they are up to. If you want to be sneaky, you can set up anonymous accounts or proxies and spy on your competition that way.

Any way you do it, social media is a great competitive intelligence tool. Don’t ignore it.

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