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Social networking is not going away. In fact, the most trafficked websites online these days are social networks, including the #1 site – Facebook. These networks are great places to scope out the competition.

In fact, if you aren’t following your competition on the most popular social networks then you probably are not engaged enough online. I’d recommend, at a minimum, following your competition on these three four social networks:

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

But what if you can’t find your competition on these sites?

If your competition isn’t engaged in online social networking then take advantage of this shortsightedness. You’re there so enjoy the competitive advantage. Chance are, however, that you can find at least one of your competitors on these social networks. When you do, follow them. Keep an eye on what they’re up to.

Are these the only social networks to monitor? By all means, no. In fact, if you have industry social networks, forums, blogs or other areas online where members of your profession meet then you should go there and monitor/follow your competition.

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