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Frank Reed asks a very important question.

How many times though have you seen someone using Twitter for business and then asking the question “I don’t know if this is worth it. No one seems to be here that would ant my stuff.” Hence the need for a little look around to see if you should even be on a social network because the effort and resources required might be better utilized somewhere else. It ain’t cheap or easy to do social media correctly. That’s something we can all agree on.

True, social media marketing is not cheap or easy. That’s why you need a plan, and your plan should include using those social media networks where your target market already has a presence. But what constitutes “a presence?”

If you find two or three people who might be interested in your product or service using Twitter, does that constitute a presence? What if several of your competitors have Facebook pages. Is that a presence? These questions must be answered.

In order to determine whether your target market has a presence on a particular social media website, you must first define your market. Are you targeting young professionals 18-29 who lean left politically? To define a target market well, be as specific as possible. Narrow your demographic as much as possible, then conduct a feasibility study to see which social media networks your target market is using the most.

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