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We live in a competitive world. Everyone wants a bigger piece of pie. No one wants competition, but everyone wants to compete. Intelligence is a word we use to describe ourselves, but it really means information. We want information that makes us more competitive and our competition less competitive. The pressure is on. Some people succumb to the pressure. Then they cut corners and try to compete unfairly or cheat. When they get caught they try to figure out how it all fell apart and make a few excuses. But the world goes on.

Competitive intelligence. It’s really just information. But information for the sake of information is not good. What can you do with it? What do you want to do with it? Chances are, you won’t be able to do what you want unless you figure out how valuable that information is.

First step to being competitive in the marketplace is to know. Know yourself and know the competition. From there, all other things either fall into place or fall out of necessity. Information is the key to winning in competition no matter what the game is.

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