One of the most important aspects of competitive intelligence is keyword analysis. One of the simplest parts of competitive intelligence, it is also one of the most involved. There is more to keyword analysis than simply checking which keywords are the most popular searches in the search engines and which are the most sought after in terms of competitive business. Those are important, yes, but that’s just the tip of the iceberg.
One very important piece of the keyword analysis puzzle is the keyword meta tag. It’s relatively easy to scour the competition’s website and extract their keyword meta tags. The danger is that your competition may not have optimized their meta tags well and you’ll just be getting garbage, but if your competition has done a good job at producing optimized web pages, including the meta tags, then you can get their full list of keywords just by visiting their websites.
When using meta tags, you have to visit each page of your competition’s website individually. That’s because they will likely have optimized every page for one, two, or three keywords. The meta tags, if done properly, will show up to 10 important keywords for each page (5 is better) and each page will be optimized for different keywords. So you can see that there should be some overlap from page to page.
At any rate, while the keywords meta tag is not the only place to go for competitive keyword analysis, it is one place you don’t want to overlook.