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If you understand Internet marketing in the slightest then you know that keyword research is essential. And competitive intelligence is no less so. Did you know you can take care of both essentials in one action?

It is permissible to steal your competitors’ keywords. When you start your keyword research, one of the first things that you should do is visit the websites of your key competitors and take a look at their meta tags. Don’t just look at the home page either. Look at all of their important pages and make a list of the keywords on each page.

You won’t necessarily use every keyword your competitors use. You probably will use some they aren’t using. But by surveying the keywords that your competition is using, you can better judge how you should approach your niche and which keywords are important. It’s a very simple competitive intelligence maneuver and one that many new Internet marketers often overlook.

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