As you study your competition, one thing that you should be aware of is who your competitors are getting links from. You can discover your competition’s inbound links by using a link checker. It’s relatively easy and inexpensive to do.
Why should you check on your competition’s inbound links? For several reasons. Here are a few.
- Too see if there are potential link partners for your own website. If a particular website links to your competition, they may link to you as well. Ask yourself what you can do to attract a similar link.
- Inbound links are used by the search engines to determine rankings in search results. If you believe your competition is getting unfair rankings you might find opportunities to report spammy links or unethical linking practices such as link buying.
- Compare your link portfolio to your competition’s. Are you missing any opportunities? Are they?
- One sneaky way to blow past your competition is to discover broken links they might have. You can contact the linker and offer your website as a linking destination instead.
There are lots of reasons why you should be looking into your competition’s link practices. You want to find out if your competition is doing something that you should be doing or if they are doing something unethical that you know you don’t want to do. But even more importantly, you want to find missed linking opportunities that you can take advantage of.
Link checking is a very important competitive intelligence tool. You should use it.