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Google has a global market research tool that hardly anyone knows about. I’m afraid they’ll kill it if more people don’t start using it. It’s called Global Market Finder.

As its name implies, it’s useful for finding global markets for any niche based on keywords. In fact, you can use the tool as an alternative free keyword research tool even though that’s not its real purpose.

You start by choosing the location of your business by country, then you choose your language. Next, you add a few keywords into your keyword box – one per line. Click “Find Opportunity.”

This is where it gets interesting. Your results will appear broken down by country. Go through the list of countries and find the one you are interested in, beginning your marketing initiative. It doesn’t have to be the same country you reside in or that your business exists in. This is a great tool if you are thinking about opening up in a new market.

So you click the + button to open up your language options. Choose your language and scroll down the list of keywords. Google also gives you the option to choose additional keyword suggestions, which is great for finding alternative keywords for the markets you want to target.

If you are a large company that operates in several markets around the globe, this is a great search tool.

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