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Competitive research is one of the most important parts of doing business online. If you are going to beat the competition on the playing field, then you’ve got to know as much about what they are up to as you can. That means, you’ve got to get your feelers out and do a little competitive intelligence work. Q&A sites are a great opportunity for doing that.

One way to use Q&A sites for competitive intelligence is to query your competition’s name or name brand on the site. You’ll almost always find people asking about and discussing the features and ways of using your competition’s products.

If you read the answers on those questions related to your competition, you can often learn new things about your competition. If not, you can sometimes use those questions as a platform for suggesting your own products as an alternative. In other words, if someone asks a question about alternative uses for your competition’s product, then that’s an open door for you to discuss your product.

Competitive intelligence is non-negotiable. The only way to win in any market is to know what you’re up against. Q&A sites present the perfect library of information on resources on almost any industry, and it’s a great place to learn more about the competition.

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