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There are two reasons why you might want to know what keywords the competition is targeting:

  • So you can target the same keywords
  • So you can identify keywords they are missing and capitalize on them

The competition is certainly targeting keywords. But are they targeting the right ones? Are they targeting the keywords that you should be targeting?

Keywords are not all created equal. Some of your competitors may actually be targeting the wrong keywords. Your goal should be to identify the right keywords and to go after those aggressively. That means studying the keywords that the competition is (and isn’t) using and studying the keywords that searchers are searching for. The right tools can make that process much easier for you. And your competitive intelligence initiatives will go a long way toward making you successful.

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