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When it comes to competitive intelligence, there are a number of  things that you want to know about your competition. One of those things is number and type of inbound links.

Inbound links are important for a number of reasons:

  • It tells you how popular your competitors’ website is in other places on the web
  • You can see the quality of websites that consider it worthy of links
  • You’ll get an idea of how long it might take to build your own link portfolio and the types of links you should seek
  • You can analyze your competition’s inbound links for anchor text value
  • Check on potential link partners for your own website

Overall, inbound links are important for any website’s SEO. By studying your competition’s links you can get an idea of just how competitive they really are. Then you can design a strategy for overtaking them in the SERPs.

Learn more about competitive intelligence strategies.

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