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	<title>The Reciprocal Consulting Blog</title>
	<link>http://reciprocalconsultingblog.com</link>
	<description>Internet Marketing Collaboration for Success</description>
	<lastBuildDate>Wed, 10 Mar 2010 07:50:47 +0000</lastBuildDate>
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		<title>Check Competitor Back Links Often</title>
		<description><![CDATA[One of the most important competitive intelligence tools you have is a back link checker. The idea is to take a look at the inbound links pointing to your competitors&#8217; websites. Many Internet marketers even go so far as to look at the websites linking in to those sites. The reason this is important is [...]]]></description>
		<link>http://reciprocalconsultingblog.com/competitive-intelligence/check-competitor-back-links-often/</link>
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		<title>Online Marketing Begins With A Well Designed Website</title>
		<description><![CDATA[If you own a business and you are thinking about doing some Internet marketing then I certainly wish you all the best. But you should give some serious thought about the implementation of your online marketing plans. Don&#8217;t just jump in and hope for the best.
Many companies go online and immediately start marketing through Facebook [...]]]></description>
		<link>http://reciprocalconsultingblog.com/web-design/online-marketing-begins-with-a-well-designed-website/</link>
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	<item>
		<title>How To Kill A Viral Marketing Campaign</title>
		<description><![CDATA[Viral marketing is much more sophisticated than it used to be. It is rare that someone mass submits hundreds of articles in one day to thousands of article directories and expects to get a flood of new traffic to their website that converts. Sure, it happens. But it&#8217;s rare.
Today, viral marketing is more about the [...]]]></description>
		<link>http://reciprocalconsultingblog.com/viral-marketing/how-to-kill-a-viral-marketing-campaign/</link>
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		<title>The Biggest Social Media Pitfall</title>
		<description><![CDATA[Social media is great for finding new customers and companies who use social media report great gains from its use. However, there is one pitfall to social media that just as many companies report and that cut into your company&#8217;s ROI.
The biggest pitfall to using social media for business promotion is to let it waste [...]]]></description>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/the-biggest-social-media-pitfall/</link>
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		<title>On Page Vs. Off Page SEO: Which Is More Important?</title>
		<description><![CDATA[There are SEOs today, and some of them are quite well known, who teach that link building is the most important aspect of SEO. But is it? Well, just try building links to a blank page and see what happens. I&#8217;m betting not much.
On the other hand, I&#8217;ve seen web pages rise to the No. [...]]]></description>
		<link>http://reciprocalconsultingblog.com/search-engine-optimization/on-page-vs-off-page-seo-which-is-more-important/</link>
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		<title>Should You Bid On Competitor Brand Names?</title>
		<description><![CDATA[There is a heated controversy that has been raging for several years about the practice of bidding on competitor brand names for your search engine marketing campaigns. One camp says it is trademark infringement. Other professionals claim it is perfectly acceptable and likens it to setting up a similar business across the street at a [...]]]></description>
		<link>http://reciprocalconsultingblog.com/search-engine-marketing/should-you-bid-on-competitor-brand-names/</link>
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		<title>Social Media Marketing IS Reputation Management</title>
		<description><![CDATA[There is a real need in today&#8217;s online marketing culture to understand and comprehend  reputation management. Just as well, business owners need to comprehend the power of social media and how it fits into your overall reputation management plan. The two are not mutually exclusive. In fact, they are almost synonymous.
Social media marketing is the [...]]]></description>
		<link>http://reciprocalconsultingblog.com/reputation-management/social-media-marketing-is-reputation-management/</link>
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		<title>The PPC Ego Trap</title>
		<description><![CDATA[Pay Per Click marketing is a great way to get results online and there are some definite advantages to PPC over organic search. For instance:

With PPC you have greater control over your search listings
You can get faster results with PPC whereas organic search can sometimes take months or years before solid results materialize
More control over [...]]]></description>
		<link>http://reciprocalconsultingblog.com/pay-per-click/the-ppc-ego-trap/</link>
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		<title>Is There A Small Business Advantage In Internet Marketing?</title>
		<description><![CDATA[In the early days of internet marketing the only people really doing anything significant were individuals willing to explore and take risks and a few small businesses whose owners saw an opportunity. Relatively few corporations got involved.
After the big dot com bust, there was a bit of a resurgence in Internet marketing as individuals and [...]]]></description>
		<link>http://reciprocalconsultingblog.com/internet-marketing/is-there-a-small-business-advantage-in-internet-marketing/</link>
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		<title>Keyword Research As Competitive Intelligence</title>
		<description><![CDATA[If you understand Internet marketing in the slightest then you know that keyword research is essential. And competitive intelligence is no less so. Did you know you can take care of both essentials in one action?
It is permissible to steal your competitors&#8217; keywords. When you start your keyword research, one of the first things that [...]]]></description>
		<link>http://reciprocalconsultingblog.com/competitive-intelligence/keyword-research-as-competitive-intelligence/</link>
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		<title>How Web Design And Content Are Connected</title>
		<description><![CDATA[One of the oldest adages concerning Internet marketing is &#8220;Content is King.&#8221; The adage simply means that content is the most important aspect of your website because without content you really have no website. But that doesn&#8217;t mean that web design isn&#8217;t important.
Perhaps one of the things that many webmasters don&#8217;t think about is what [...]]]></description>
		<link>http://reciprocalconsultingblog.com/web-design/how-web-design-and-content-are-connected/</link>
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		<title>Conan O&#8217;Brien&#8217;s Viral Marketing Campaign</title>
		<description><![CDATA[You&#8217;ve likely heard of the Jay Leno &#8211; Conan O&#8217;Brien rivalry that happened over an NBC late night spot. NBC and Jay Leno blamed Conan O&#8217;Brien for failing ratings when it was likely due to a younger audience being more interested in the Internet as medium than television. Just as TV replaced radio and relegated [...]]]></description>
		<link>http://reciprocalconsultingblog.com/viral-marketing/conan-obriens-viral-marketing-campaign/</link>
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		<title>How Google Understands Your Search Queries</title>
		<description><![CDATA[Search engine optimization is the process of writing content and designing web pages so that they have an improved chance at ranking for search queries when a person starts to look for something at a search engine. Google has become the search engine of choice for a lot of people, primarily because it has lead [...]]]></description>
		<link>http://reciprocalconsultingblog.com/search-engine-optimization/how-google-understands-your-search-queries/</link>
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		<title>Yahoo! Offers Another Avenue For SMO</title>
		<description><![CDATA[Yahoo! is still full of surprises. On its Yodel Anecdotal Blog, the veteran Web portal has announced a deal with Twitter. But this deal is a bit different than the previous deals struck between Twitter and search engines Bing and Google. This deal actually offers Twitterers a way to update their Twitter status from Yahoo!
But [...]]]></description>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/yahoo-offers-another-avenue-for-smo/</link>
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		<title>Facebook Fan Pages As Search Engine Marketing Tools</title>
		<description><![CDATA[A new survey shows that Facebook fan pages are effective marketing. This may come as news to some people, but it&#8217;s not surprising. What is really surprising is that there was no mention of Facebook fan pages as search marketing tools.
With Facebook, profiles and fan pages are generally indexed in the search engines, but not [...]]]></description>
		<link>http://reciprocalconsultingblog.com/search-engine-marketing/facebook-fan-pages-as-search-engine-marketing-tools/</link>
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		<title>The Best Reputation Management Tool On The Planet</title>
		<description><![CDATA[There are reputation management tools and then there are reputation management tools. The best tools for managing your reputation online are more than just reputation management tools. They are tools that can also &#8211; and should also &#8211; be used for other things.
For instance, a good reputation management tool will also optimize your website for [...]]]></description>
		<link>http://reciprocalconsultingblog.com/reputation-management/the-best-reputation-management-tool-on-the-planet/</link>
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		<title>Why PPC Is Still The Internet&#8217;s Best Advertising</title>
		<description><![CDATA[A few years ago, around the turn of the millennium, the forums were abuzz with discussions of whether display advertising or PPC advertising would win out in the hearts and minds of Internet advertisers. I guess we now know &#8211; PPC won.
But will it last?
I&#8217;m betting PPC will be around awhile, for a few very [...]]]></description>
		<link>http://reciprocalconsultingblog.com/pay-per-click/why-ppc-is-still-the-internets-best-advertising/</link>
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		<title>Are Microsites A Good Internet Marketing Strategy?</title>
		<description><![CDATA[There are two sides to the debate on microsites. Both sides generally approach the microsites-as-linkbuilding strategy in either a positive or a negative. On first analysis, it might seem like it&#8217;s a good idea to use microsites for link building, but that would be a mistake. There are times when it might work and times [...]]]></description>
		<link>http://reciprocalconsultingblog.com/internet-marketing/are-microsites-a-good-internet-marketing-strategy/</link>
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		<title>Is Competitive Intelligence An Oxymoron?</title>
		<description><![CDATA[There&#8217;s the old joke about military intelligence being a contradiction in terms. And some people might say the same thing about competitive intelligence. But it really isn&#8217;t.
Competition is a fact of life. No matter what industry you find yourself in, you have competitors. And you are likely keeping an eye on what they are up [...]]]></description>
		<link>http://reciprocalconsultingblog.com/competitive-intelligence/is-competitive-intelligence-an-oxymoron/</link>
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		<title>Are W3C Standards Necessary?</title>
		<description><![CDATA[You&#8217;ll hear website designers often refer to W3C standards. But what does that mean, exactly? What is W3C and is it necessary?
W3C stands for World Wide Web Consortium. It is an organization committed to establishing consistent standards for web design and other technical aspects of the Web in order to ensure that everyone anywhere can [...]]]></description>
		<link>http://reciprocalconsultingblog.com/web-design/are-w3c-standards-necessary-2/</link>
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