http://reciprocalconsultingblog.com Internet Marketing Collaboration for Success Fri, 31 Oct 2008 14:39:11 +0000 http://backend.userland.com/rss092 en If you're not familiar with the Google Content Network option within a Pay Per Click campaign, it may be worth looking in to. Depending on your niche, there may be countless websites partnered with Google who participate in Adwords. Essentially, these sites have "digital billboards" which are swapped out much ... http://reciprocalconsultingblog.com/uncategorized/creating-placement-adgroups-for-an-adwords-content-targeted-campaign/ Believe it or not, a good number of people don't know that a Pay Per Click campaign as an ongoing process can be just as intense as the initial setup. Sure, for the first few months of PPC, keywords are created, bids are set, adgroups are organized and ads are written, but after ... http://reciprocalconsultingblog.com/uncategorized/weekly-account-maintenance-in-adwords/ For those of you just popping online before work, I'll give you the short answer: To immeasurable lengths. For those with a little more time on their hands, I'll try to sum it all up the best I can, but don't be surprised if I leave a lot of information ... http://reciprocalconsultingblog.com/reputation-management/just-how-much-has-the-internet-changed-marketing-efforts/ I may be stating the obvious when I say that buying links can get expensive. I may also be doing so by informing you that there will come a day when this practice will no longer be effective for Search Engine Optimization. Well, that day may come a lot sooner ... http://reciprocalconsultingblog.com/search-engine-optimization/natural-links-are-the-key-to-any-seo-campaign/ If I was to tell you that Jefferson Starship had a lot to do with the origins of SEO, you probably wouldn't believe me. Well, according to Bob Heyman and Rick Bruner, authors of the book Net Results: Marketing That Works, this is their proof that in 1995, they coined the ... http://reciprocalconsultingblog.com/search-engine-marketing/trademarking-seo-and-how-things-have-changed-since-then/ Reputation is important in the business world, there is no question about it. For each individual, this may be a different story, but chances are, if you're selling a product or service, you want people to be saying good things about you - especially the important ones. This holds truer yet on the ... http://reciprocalconsultingblog.com/uncategorized/what-kind-of-reputation-do-you-have/ It is no secret that link building is tedious, at best, and many have experienced the hard way that time spent building links to your website can often be in vain if poorly informed as to the effect of certain types or levels of link building. While many methods can be successful, there ... http://reciprocalconsultingblog.com/search-engine-optimization/building-links-for-natural-search-using-guest-posting/ There is no doubt that quality external links increase the importance of a site on the Internet, just as a home which requires water needs plumbing to flow from an outside source. The question as to whether or not internal linking on site is important is like asking whether a ... http://reciprocalconsultingblog.com/search-engine-marketing/how-important-is-internal-linking-for-seo/ There's a good reason why the Internet is referred to as the World Wide Web; there are many strands of information meeting other strand at various junctions, and it is all too easy to get hung up on it. Okay, that's some pretty corny humor at the end of that statement, but ... http://reciprocalconsultingblog.com/social-media-optimization/directory-listings-meet-the-social-media/ Many people have a hard time grasping certain concepts, as they pertain to the Internet. It's possible that someone who has been in print advertising for years will know absolutely nothing about Internet Marketing, but a lot of people have an easier time understanding something if it is compared to something with ... http://reciprocalconsultingblog.com/uncategorized/internet-marketing-and-real-world-marketing-comparison/ I watched an interview with Sergey Brin, cofounder of, and president of technology, at Google, in which he discusses the reasons for Google's late entrance into the browser race with the beta release of "Chrome". Chrome is Google's answer to Microsoft's Internet Explorer and Apple's Safari, and according to Brin, the success of Mozilla's Firefox ... http://reciprocalconsultingblog.com/search-engine-marketing/google-launches-chrome/ While Google Adwords is an easy way to create an effective, keyword-rich PPC campaign, in order to use the program to its full potential, consider which features to use and when to use them. This is a continuation of sorts to my previous post about setting up an Adwords PPC ... http://reciprocalconsultingblog.com/uncategorized/sing-the-keyword-grouper-in-google-adwords-editor/ Pay Per Click is a formidable task for anyone without a lot of experience. It is highly recommended that anyone interested in setting up a PPC campaign should consult professionals, or at the very least, take the full tour of Google Adwords before embarking on the journey to an efficient ... http://reciprocalconsultingblog.com/uncategorized/getting-a-pay-per-click-campaign-started/ In every area of marketing on the web there are questions surrounding morality and fairness. These debates generally stem from questionable practices, and more specifically from uncovering those that are involved in such "foul play" pertaining to their area of so-called expertise. With Search Engine Optimization, there have been numerous malpractices, known ... http://reciprocalconsultingblog.com/competitive-intelligence/is-competitive-intelligence-ethical/ Most of our clients have asked us to setup both PPC and SEO for their businesses because it is preferable to utilize more resources in order to get their website maximum visibility on the internet, but one thing that we certainly understand here at Reciprocal Consulting, is budget. While setting up both PPC and SEO campaigns may be ... http://reciprocalconsultingblog.com/search-engine-marketing/pay-per-click-versus-search-engine-optimization/ Linking is the key to any natural search-oriented campaign. While Pay Per Click increases the visibility of your website through strategic keyword building, natural search is a combination of on page and off page optimization. The main difference between the two, as to how you achieve a desired visibility status, ... http://reciprocalconsultingblog.com/search-engine-optimization/four-easy-and-free-ways-to-build-links/ It is no secret that images are a large part of any internet user's browsing experience. Pictures of products, sports games, celebrities, and so on, are important for associating onsite text content with that which the text is describing. However, many tend to overlook images in SEO practice, which can ... http://reciprocalconsultingblog.com/search-engine-optimization/image-alt-tags-and-seo/ In case you've been dying to know the answer to this question, the answer is both. A personalized, custom built Website gives a business many freedoms concerning structure, content, and additional applications, such as shopping carts, forms, dynamic flash interfaces, and more, plus a very fresh, from-scratch, start. While many of these things ... http://reciprocalconsultingblog.com/search-engine-marketing/self-hosted-blog-or-website/ A lot of people aren't familiar with the method behind how Google ranks pages, which can generate a good deal of confusion. Often times, they think that a high page rank means that they will show up higher in search results for keywords related to their site's content, but this ... http://reciprocalconsultingblog.com/search-engine-optimization/page-rank-verses-keyword-rank/ While Social Media Optimization may take a backseat to Search Engine Optimization, it requires an equal level of persistance to achieve your desired results. Just like SEO, SMO is an ongoing process, one which will not show immediate results. One of the biggest misconceptions concerning both SEO and SMO is that there ... http://reciprocalconsultingblog.com/search-engine-marketing/maintaining-social-media-profiles/