http://reciprocalconsultingblog.com Internet Marketing Collaboration for Success Tue, 30 Jun 2009 15:50:59 +0000 http://backend.userland.com/rss092 en While Microsoft's BING search engine isn't exactly news, I thought I'd share my initial thoughts concerning it's appearance on the scene. After only two weeks on the scene, BING managed to surpass Yahoo!'s numbers and grab the number two spot under Google for searches. Exciting news for Microsoft, but don't get ... http://reciprocalconsultingblog.com/search-engine-marketing/the-new-bing-on-the-block/ Too often, it seems that SEO's and those interested in hiring them alike get caught up with the numbers and the costs. It is true, Search Engine Optimization is a business, but this doesn't mean that it must be approached with the utmost hesitation to engage in personal relationships. A lot ... http://reciprocalconsultingblog.com/search-engine-optimization/seo-client-relationships-and-how-they-contribute-to-the-success-of-a-campaign/ It's no secret that bloggers contribute a lot to the opinions on the Internet today, as well as the efficiency of a lot of SEO campaigns. Old strategies are dying out because of the social media network, and bloggers are a large part of this (not so recently) new network. ... http://reciprocalconsultingblog.com/search-engine-optimization/managing-a-blog-for-your-business-more-than-seo/ These days, it seems like everyone has a blog. While the vast number of blogs on the Internet might seem to lessen the chances that your's will be the victum of hacking or spamming, the greater quantity of blogs out there only encourages more of these annoying pests to attack. In ... http://reciprocalconsultingblog.com/uncategorized/keeping-your-company-blog-safe-and-secure/ Awhile back, I posted my thoughts on the hot topic in the Internet marketing world for that week, namely Twitter. Although I jumped the gun with assumptions about the course this fad would take, I maintain my general position on the matter. I came across a post containing a bunch of ... http://reciprocalconsultingblog.com/uncategorized/the-twitter-debate-continues/ Just from observation, it's easy to tell the difference between an experienced, professional business versus one that consists of amateurs. Generally, the place of business will be an indicator, or those that work there are a dead giveaway that they either do or don't know what they are doing. Unfortunately, in ... http://reciprocalconsultingblog.com/search-engine-optimization/how-to-spot-an-seo-amateur/ There's no doubt, the Social Media is alive and well. Everyone from the independent musician to the corporate giants utilize the Social Media to accomplish otherwise difficult or impossible marketing strategies, and it looks like this aspect of the Internet marketing world is here to stay, at least for awhile. When engaging ... http://reciprocalconsultingblog.com/social-media-optimization/the-social-media-rundown-where-to-start-and-where-to-go/ Search Engine Marketing may not be a science, but it can be viewed as the sum of it's contributors, and their effect on your online marketing success. Too often, people view all of the separate Internet Marketing efforts in their own light, and fail to bring all factors into one whole ... http://reciprocalconsultingblog.com/search-engine-marketing/search-engine-marketing-as-a-team-not-separate-players/ In the Internet marketing world, we manage a lot of clients, but every client is different and each account requires specific techniques in order to maximize their ROI. In many cases, this means running a number of campaigns using methods in Pay Per Click, Search Engine and Social Media Optimization, Competitive Intelligence, and ... http://reciprocalconsultingblog.com/search-engine-optimization/search-engine-optimization-basics/ Many companies find out too late that the firm they hired to preform Search Engine Optimization for their site has been using unethical practices. Usually, they discover this when their website is penalized, or worse, banned from a certain search engine. From the mouth of Google itself, here are the ... http://reciprocalconsultingblog.com/search-engine-optimization/how-black-hat-seo-can-get-your-site-penalized-and-how-to-avoid-firms-that-implement-these-practices/ It used to be that Internet marketing in general, but more specifically Search Engine Optimization, was more difficult for small businesses, mainly due to the competition. Based on the particular niche, one might have to spend more money on quality linking for their SEO campaign, simply because it was more competitive, ... http://reciprocalconsultingblog.com/search-engine-optimization/new-opportunities-for-small-businesses-in-seo/ Within the Social Media sphere there are plenty of tools and methods that one can use to promote themself or their business, or someone else's business. While each method may have its particular advantages, no single one of these can have the full effect without the others. Generally speaking, these ... http://reciprocalconsultingblog.com/social-media-optimization/how-different-types-of-social-media-can-work-for-you/ It's no big secret that link building is a large part of any Search Engine Optimization campaign, but when it comes to link building strategies, there seems to be some confusion over the meaning of the word "permanant" in relation to link building. There basically are two kinds of links: permanant ... http://reciprocalconsultingblog.com/search-engine-optimization/can-links-really-be-permanant/ For many of our clients, it is very benificial to run campaigns for both paid and natural search rankings, but sometimes, this can cause issues. While an experienced Internet marketing firm such as Reciprocal Consulting can resolve these issues, or prevent them from occuring in the first place with careful planning, ... http://reciprocalconsultingblog.com/search-engine-optimization/when-pay-per-click-steals-your-natural-search-results/ There have been an awful lot of people talking about Twitter during the last week and, frankly, I'm not sure I like it. Since the world of Internet marketing, and more specifically the country of Search Engine and Social Media Optimization, is all about "hot topics", I get the feeling that ... http://reciprocalconsultingblog.com/uncategorized/is-twitter-the-future-of-internet-marketing/ A lot of time and effort goes into Search Engine Optimization, so it would be a real shame if after all that hard work, a user skips over your ranking result - even in the number one position, this is possible. While many would consider it unlikely for someone to ... http://reciprocalconsultingblog.com/search-engine-optimization/onsite-seo-and-how-it-compares-to-pay-per-click-ads/ It occurred to me that a lot of the content on our blog assumes a lot about our readers. I've decided to skim the surface of Pay Per Click, or PPC, for those that are new to the concept. Whether an interested individual, PPC professional, or a potential client, the ... http://reciprocalconsultingblog.com/pay-per-click/pay-per-click-basics/ I was showing a friend of mine some SEO basics the other day when Social Media Optimization became the topic of conversation. He was asking me how SMO really can help with natural search results in ways that Search Engine Optimization cannot, and in explaining this concept to him, I ... http://reciprocalconsultingblog.com/social-media-optimization/how-social-media-optimization-really-helps-with-natural-search/ I was speaking with a small business owner a few months back about a Search Engine Optimization firm he wanted to hire. His budget was small, his expectations were high, and he wanted my opinion on the matter. The first question he asked me was "Is it worth it?", to which I had ... http://reciprocalconsultingblog.com/search-engine-optimization/seo-services-that-guarantee-results/ One can perform search, social media and pay per click optimization all day long, but without a properly designed and optimized landing page, your conversion rate will be far lower than your campaigns are working to achieve. Here are some tips for creating a good landing page for your site, and ... http://reciprocalconsultingblog.com/search-engine-optimization/optimizing-website-landing-page-better-conversions/