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If you do any online marketing at all – whether you are an online retailer or a brick and mortar store owner – then you should reflect on these 10 holiday shopping stats, courtesy of Constant Contact.

  1. 28% of consumers are likely to shop on Thanksgiving Day
  2. 90% of retail sales are projected to occur in brick and mortar stores
  3. Holiday spending is expected to increase by 11% this year and online sales by 15.1%
  4. 66% of Black Friday purchases last year were the result of a social media interaction
  5. 64% of holiday shoppers have bought something because of a post they saw on Twitter versus 39.3% on Facebook
  6. Mobile is expected to have an impact on 87% of holiday purchases
  7. 25% of consumers last year purchased gifts from a retailer they had never shopped with before
  8. 67% of consumers have purchased a gift they saw on social media
  9. 64.8% of shoppers use social media to find the perfect gift
  10. 67.2% of consumers are most likely to share digital coupons on social media and 63.4% are most likely to share a holiday contest or giveaway

If there is anything to take away from this survey, it’s this: Social media is a necessary component to online promotions for holiday shopping, and no retail store will be unaffected by online shoppers this year. If you own a retail business, you should have an online marketing strategy that includes social media and mobile.

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