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Small businesses that are looking for a way to make the most of Internet marketing should pay attention to the business experts who know. A blog is the most important online marketing tool for any business, but especially for small businesses.

Here’s why:

  1. Blog content make you an expert – By writing to a blog periodically (either every day or at least 3-4 times a week) you can establish yourself as an expert in your niche. But you have to truly share expert knowledge. Don’t hold yourself back. People want to know that you know what you are talking about.
  2. Blogging is great SEO – If you understand search engine optimization, then you can turn your blog into a very effective SEO tool. Not only can you share your expert knowledge, but your website will rank in the search engines for important keyword phrases related to that knowledge. That’s how customers find you on the web.
  3. You can make a blog personable – People want to do business with real people. They want to do business with you. If you write a blog, then you can share your expert knowledge in a friendly, personable way. Your personality is a greater asset to you than anything else.

Blogging is a very effective online marketing tool. For a small business, there’s nothing that is more effective.

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