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There are numerous ways to make money online. If you are going to attract targeted traffic and convert it to money, then you have to have a content strategy, but there isn’t just one way to develop said strategy. Every content strategy should have a purpose and a plan to push it along.

The following 5 content strategies are available to you in various mix and match options. Pick your options and run:

  1. Catalog of themes – Pick your themes. What will you write about? What should you write about? Pick your favorite topics and write about those using the best keywords to attract the kind of traffic you want to attract.
  2. Create Value – Your static content pages should be full of value. Whether they are on Squidoo, your website, or wherever, meet your targeted clientele at their greatest point of need.
  3. Enter Into Conversation – For this strategy, your blog is the best and most useful tool. Talk about topics that your audience cares about. Solve their problems. Ask them questions. Get them to talking back.
  4. Go Social – Drive traffic back to your website and blog using social networks. Your social media content should act to tease and attract an audience that wants something deeper. But don’t just go deep. Also go wide. Different types of social media content is just as important as what that content is all about. Develop a presence at Facebook, Twitter, Flickr, Pinterest, YouTube, and other social networks to make your content speak to different interests.
  5. Develop Landing Pages – Your final strategy is to build landing pages for your market audiences. Drive all your traffic to those pages and convert it.

When it comes to online marketing, you have to chart a course and stick with it. Then give your plan some time to work.

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