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If you want to become an Internet marketer, whether your interest is in affiliate marketing, e-mail marketing or you intend to promote your small business through Internet marketing strategies, then you need to become familiar with Internet marketing terms. Here are 5 terms every Internet marketer should know before starting their IM career.

  • Keyword – What’s a keyword? If you don’t know what that means then you’ll have a difficult time figuring out how to market yourself online. It’s a very basic concept and an important one. A keyword is any word that you would like your website to rank for in the search engines.
  • Search Engine Optimization – Also called SEO, for short. Search engine optimization is the utilization of keywords and links to help your web pages rank better in the search engines.
  • Social Media Optimization – You’ve no doubt heard of social media. Maybe you’ve heard of social media marketing. But have you heard of social media optimization? This is the practice of producing your content in such a way that it has an increased chance of spreading itself around in social media circles.
  • Link Building – You cannot maximize your SEO efforts without inbound links. These are links that point to your website without a reciprocal link back to the linking site. Also called one-way links. Link building is the process webmasters utilize to build their one-way link portfolio.
  • Pay Per Click Advertising – Pay per click advertising, or PPC, is a form of online paid advertising where you bid on keywords and you pay for the advertising after your target audience clicks on the ad and visits your website. Other forms of PPC-like advertising include pay per action (PPA) and pay per view (PPV), or CPM (cost per thousand views).

These are not, by any means, the only terms you should be familiar with. There are others – viral marketing, video marketing, HTML, PHP, CSS (cascading style sheets), and many more – but these 5 Internet marketing terms are so basic that no one should start their Internet marketing plans without being familiar with them.

Take the time to learn if you want to earn.

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