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In February of this year, Google came out with the Panda Update and smacked down some very authoritative sites, including EzineArticles and several other popular article directories. A lot of smaller sites were affected as well.

Specifically, the update addressed low quality content on these sites. Many smaller sites were hit because they contained several pages of small amounts of content that didn’t really help their site visitors. For instance, an e-commerce site with 10 similar products might have had descriptions for those products where the only changes in the content were the names of the products. That doesn’t say much for originality and is definitely a characteristic of low quality.

Here are 5 specific lessons we can learn from the Google Panda update:

  1. Quality Over Quantity – You are better off consolidating your products into one grouping if they are so similar that you can’t produce quality content for each product description.
  2. Focus On Becoming An Authority – Authority sites reign supreme in Google’s eyes. To become an authority, you have to focus on consistent quality content over time.
  3. Use Social Media – Social media authority is every bit as important as content authority. Branch out beyond your own web properties.
  4. Photos Are Nice But …. – Instead of loading your site with photos, use the photos to enhance textual content. Your text is the meat of your content. Too many photos means too much fat.
  5. Age Is Important Too – Quality + Time = Authority. The age of your domain is an asset. If you do everything right over time, you’ll do well in the long run.

Keep your eyes focused on quality content, authority, and social media branding. These are the tools that successful Internet marketers are using to get ahead post-Panda.

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