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Whether you are engaged in e-mail marketing, social media marketing, search engine marketing, or any other type of marketing, you can test the elements of your marketing campaigns to see what is most effective. If you can measure the results, then you can increase your profits.

Here are 5 different elements you can test no matter what kind of marketing you are engaged in:

  1. Your headline – Your headline is the attention-getter. Whether we are talking about e-mail campaigns, social media, or something in between, the right headline will get your prospects to read. Do extensive testing and see what works.
  2. Call to action – Whether you are trying to close the sale on your landing page, get people to open your e-mail, or click through to your website, a good call to action is the money line.
  3. Visual effects – Images, graphics, and even typographical fonts can all be effective. Test to see what works. Throw out what doesn’t and keep improving.
  4. Language – Different audiences respond to different messages. It doesn’t really matter what you are selling, language matters. Tweak the way you word your content, from the first line to the last. See what works and perform continuous testing.
  5. Media – I’ve seen landing pages with nothing but a video. I’ve also seen long form text content. They’ve both worked and they’ve both failed. Test your media, see what works for your prospects and your message. Test, test, test; measure, measure, measure.

Marketing is not an exact science. That includes Internet marketing. It’s a constant process of testing and measuring. Test and measure your way to success.

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