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It might seem strange for an SEO company to mention anything that is more important than SEO, but the truth is there are things that are more important. We’ve identified 5 very important things about online marketing that are much more important than SEO.

  1. Reputation Management – Without a good reputation, all the SEO in the world is for naught. Good products and services, customer service, and the ability to solve your customer’s needs are the building blocks to good reputation management.
  2. Conversion Optimization – Bottom line, if you aren’t closing sales, then nothing else matters. Drive traffic and convert it – by any means possible.
  3. Market Research – Successful online marketing begins with market research, and that includes competitive intelligence.
  4. Relationships – Business is all about building relationships. Maintain good, solid relations with your prospects and you’ll take care of #1.
  5. Targeted Marketing – Who do you serve? The best marketing in the world reaches out to the market you serve and let’s everyone else go.

If you want to build a solid online business, make sure you focus on these 5 key areas. To the degree that you succeed at these and that your search engine optimization efforts support them, you’ll do well online. Forget these and it won’t matter how good you can optimize a web page.

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