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When it comes to marketing online, you can’t go wrong with what works and what continues to work. It seems that there are only a few tried and tested tactics that continue to work over and over again. Don’t listen to the gurus who try to sell you on the “latest and the greatest.” Instead, focus on what has been proven to work.

Here are 5 timeless Internet marketing tactics. They worked ten years ago (or five) and still work today.

  • Pay Per Click Advertising – PPC advertising is the paid advertising part of online marketing. Google was the first company to champion PPC and it’s still going strong. As long as PPC ads continue to work, savvy Internet marketers will continue to use them.
  • Search Engine Optimization – Despite rumors that Google+ has killed SEO, search engine optimization is still going strong. It changes every day, of course. But it still works today.
  • Social Media Marketing – Social media is still young. It’s good and it’s only going to get better. With the rise of Facebook and now the introduction of Google+, you can’t ignore it any longer.
  • Video Marketing – Video marketing just keeps getting better. Don’t give up on this new tactic just yet. Now should be when you start adopting it.
  • Mobile Marketing – I know, I know. A lot of people still haven’t started doing it yet, but are you going to wait until they start. Now is the time to hop onto the mobile marketing bandwagon – before your clientele jumps on and starts looking for you.

When it comes to Internet marketing, stick to what you know works.

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