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If you engage in e-mail marketing and you are wondering how to write a good subject line, relax. I’ve got the answer, and it’s a really simple answer. The truth is, writing a good e-mail marketing subject line is much like writing a good web page title.

Here are 5 things you MUST consider before writing your e-mail subject line:

  1. Don’t mislead – It’s bad form to bait readers with an attention-getting subject line, then turn around and make your e-mail about something else. Yes, write a doggone good, attention-getting headline, but make sure your marketing message is in concert with your subject line.
  2. Tease them just a little – People love being teased. They hate being sold to. Write a subject line that gets their attention and tells them what your e-mail is about without giving it away. Tease them into reading your e-mails.
  3. Make it personal – If you come across as too “professional,” you’ll sound cold. If you’re too personal, you’ll turn people off. Make your e-mail subject line about the reader, but don’t put their name in it. Be personal and professional.
  4. Tell your reader what to do – A good call to action tells the reader what you want them to do. If you sound sincere, friendly, and personal, your readers will take you seriously and do what you want them to do.
  5. Don’t waste your reader’s time – If you send an e-mail to your readers, make sure it’s worth it. Don’t waste their time. If you have nothing to say, it’s better to say nothing. Only send e-mails when you have something important to say.

E-mail marketing is still effective. When used in conjunction with other forms of Internet marketing – like social media, video marketing, and SEO – it can be really effective.

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