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No matter what kind of business you are running, you’ll have to create content, but there are different types of content and each type has a different purpose. Here are 5 different kinds of content you should concern yourself with when planning your content marketing strategy.

  1. Foundational content – This is content that is foundational to your website and business. It includes your home page, About page, and landing pages. Foundational content is necessary content that gives potential customers an idea about who you are and what you do.
  2. Community-building content – This content is social. It can be on your site or off site, but its purpose is to engage with your audience. It usually involves your blog, but it can be wholly contained on your social media outposts as well.
  3. Promotional content – Promotional content should be kept to a minimum. Its sole purpose is to promote, such as a notice of an upcoming event or a book you’ve published.
  4. Informational content – This content is strictly to inform your audience about a particular topic. It can be a newsletter article, a free download, a white paper, or even a web page or blog post, but it’s strictly for informational purposes.
  5. Fleeting content – I call this “fleeting” content because it typically is short lived. That is, it has no long-term appeal. Certain types of blog posts typically fall into this category, but guest articles can too. They address topics that are hot right now but may not be hot next year. Like promotional content, you want to keep this content to a minimum, but it can be good marketing to include it.

There are other types of content, but these are the types you’ll encounter most often. Design your content marketing strategy around them.

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