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Blogging for business can be any number of things depending on your business model. I have found a blog to be a great marketing tool. But many businesses use blogs in different ways. Here are 5 ways you can use a blog for your business.

  1. Branding – A blog can be a great way to brand yourself. You can use it to communicate important messages about your business periodically so that your customers and potential customers understand your brand better and engage with you on your blog in discussions about your brand.
  2. Search engine optimization – Many businesses use their blog for SEO. They target their keywords in blog posts repeatedly until they gain a certain level of search engine traction.
  3. Reputation management – A blog can also be a great reputation management tool. Use it to improve your position in the search engines as well as your reputation online.
  4. Social media marketing – Many bloggers take their blog into the social media arena and use it for reaching out to others in their niche in a very social way.
  5. Customer Service – Other businesses use their blog as a customer service tool, fielding questions about their products and services that they then can use to engage their audience in a conversation.

If you use your blog for any of these purposes, then you are on the right track, but these are not the only ways you can blog. In what ways do you use your company blog?

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