You know a strong call to action is a very important part of your sales literature. If you don’t ask your prospect to take action, they might just sit and listen and not take any action. You have to let them know what you want them to do and when to do it.
Here are 5 dynamic ways to use a good call to action.
- Your landing pages – Here’s an obvious one. You have a great sales page that describes your product well, includes photos and maybe even a video. But does it have a call to action? A strong call to action will increase conversions.
- Anchor text – Does your anchor text motivate people to click or does it just provide some keyword-based bland text for SEO effect? Nothing wrong with SEO, but give it a call to action.
- Meta descriptions – Your meta descriptions will appear in the SERPs as search snippets. Do they motivate searchers to click on your page? If they were strong calls to action they would.
- Your Facebook posts – It’s great that you use Facebook as much as you do, but do any of your posts include a call to action? Make people click the link. Tell them to do it.
- Your tweets – There’s not a lot of room for error on Twitter, but one way that many marketers miss opportunities is to include a link without a strong call to action.
- Your PPC ads – Want people to click your ads? Give them a strong call to action and they will click all day long.
Take control of your online marketing with calls to action. They get people where you want them.