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When it comes to Internet marketing there are services that are worth pursuing and services that you can afford to put on the back burner for awhile. In other words, not all services are created equal. The following 7 services are services that I’d say are worth considering today and that will likely be necessary services five and ten years from now.

  1. Pay Per Click Management – PPC has become a staple of online advertising. You pay for traffic and if you do it right then your traffic will be targeted and conversion ready.
  2. Search Engine Optimization – The original search engine marketing. There is no reason not to pursue a search engine optimization strategy. It’s the perfect search engine marketing.
  3. Online Reputation Management – Don’t wait until you need it. Incorporate reputation management into everything you do.
  4. Social Media Optimization – Social media is here to stay. This is evidenced by Facebook becoming the No. 1 trafficked website online. Develop a strategy and make it work for you.
  5. Competitive Intelligence – Learn everything you can about your competition, then use it against them.
  6. Web Design & Development – It all starts with your hub on the Web. Web design is one of the most important things to do in your total marketing strategy. Give it some thought.
  7. Video Marketing & Production – Video marketing is the Internet sleeper. It’s taken awhile to catch on, but it is catching on. This is where the money will be in the future. Count on it.

If you’re serious about Internet marketing, these 7 strategies should be a part of your plan – starting today.

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