Sales & Support 1-888-220-7361

For most of Internet marketing history, search engines were the place people found information online. Content was king, and by “content” it was meant text. Then came along social media. There was Friendster and MySpace. Then, YouTube and Facebook took over. Flickr allowed people to store and share photos – and still does. Then something else happened.

Mobile phones became popular. Then smartphones. People were taking photos with their phones. And sharing them online. Pinterest hit the scene followed by other image-rich social media platforms. Now, it seems, images are taking over.

A recent article at Wired highlights the move toward image-based marketing. And the truth is, this trend is growing.

It makes sense. People want to see items before they purchase them. That was the premise behind the old Sears and J.C. Penney catalogs. If you’re old enough to remember those, then you know what I’m talking about. Modern websites like Pinterest are the catalogs of our day. They allow people to see a product before they buy it.

That doesn’t mean that search engines will go away. Actually, it’s probable that search engines will find a way to adapt to this new trend and create new algorithms to help people find the images that lead to greater online commerce. Such a move would only benefit them while also benefiting searchers. One thing remains sure, however. Images are becoming a lot more important for online marketing. No one can ignore that.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>