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There are two sides to the debate on microsites. Both sides generally approach the microsites-as-linkbuilding strategy in either a positive or a negative. On first analysis, it might seem like it’s a good idea to use microsites for link building, but that would be a mistake. There are times when it might work and times when it definitely won’t work. I think you’ll have to take it on a case-by-case basis.

That said, I think microsites are good for a few good things. You have to approach it from a content standpoint, not a linkbuilding one.

If you are rolling out a new product launch that is not associated with your primary brand then a microsite can be a very good tool. Also, if you have tested a particular keyword phrase and it is doing very well on your primary site then it might be turned into a microsite stand alone website and gain some necessary attraction.

But here’s your warning. If you try to link your microsites in a grand linking scheme then it will likely backfire. Google killed the network of websites idea about three years ago. I’m not saying you can’t link your microsites, but if you concoct an elaborate reciprocal linking network between them then I’d say you’re in for a huge disappointment. If you employ microsites in your Internet marketing strategy then be smart about it.

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