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I saw this image online this morning.

Just in case you can’t read the questions, here is a sampling of the questions with the answers:

  1. In which battle did Napoleon die?
    Student’s answer: the last one
  2. Where was the Declaration of Independence signed?
    Student’s answer: at the bottom of the page
  3. River Ravi flows in which state?
    Student’s answer: liquid
  4. What can you never eat for breakfast?
    Student’s answer: lunch and dinner
  5. If you had three apples and four oranges in one hand and four apples and three oranges in the other hand, what would you have?
    Student’s answer: Very large hands

This student failed his exam, but I think he should have passed on creativity alone.

When it comes to online marketing, many times the answer to your most pressing questions are not direct response. They require some lateral thinking, what is commonly referred to as “out of the box.” Are you engaging in that kind of thinking for your business’s marketing needs?

    Here’s the real question: How do you get to that level of thinking about your online marketing?

    Answer: You study and learn all the right ways, then go your own way.

You might think doing what everyone else is doing is the best way to go about marketing your business online, but it’s really not. You have to find your way. Sometimes that requires a lot of study time to come up with the answers that everyone expects you to come up with. Then, once you know those answers, defy the test. It’s not all black and white.

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