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Define “more effective.”

Article marketing has been around a long time. At one time it was the preferred link building method of savvy online marketers. Then social media came along.

Social media has never really been about building links, per se. It was about making connections, but it had the side benefit of helping you build great links – if you did it right. And article marketing could lead to great connections that increased your bottom line.

So which one is more effective?

If you’re talking about sheer marketing power, I’d have to say article marketing. Only, today we do it differently.

If you write great articles and get them published on high traffic websites with a lot of authority, not only can you build great inbound links for your website, but you can also drive loads of targeted traffic to your website. The key is to target the right venues for your articles. And if you do that right, those articles will be online for years allowing you to reap the benefits of article marketing for a long time.

Social media has its benefits too. Reputation management, authority, relationships. But you have to keep your marketing in perspective. What works best for you?

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