Sales & Support 1-888-220-7361

It seems the whole world is going ga-ga over social media. It’s practically all you hear about nowadays. People are flocking to the social media sites to establish a presence and build their brands. Often, when they get there they realize it is more work than they thought it was going to be. Then they get the “what next?” glaze in their eyes.

Social media is important. But far more important than social media is the voice behind it. In a word, it’s authority.

Think about the sources where you receive your daily news. Why do you like them? Are you more interested in CNN or Fox News? Why? Chances are, you get your news from the sources you select because you like their reputation as news sources. You consider them authorities.

Readers in every niche look at online content the same way. They want to get their information from a credible authority.

But how do you build authority? How do you establish yourself as a voice of authority in your niche? The surest way to become a respected and recognized authority on any topic is to produce regular material on your subject that is respected. You can get your content recognized by a large number of people interested in the topic, by a few respected leaders in your niche, or a combination of the two.

How you build authority is up to you. The fact that you need to become an authority is getting more and more evident every day. When it happens, social media will be there to help reap the rewards.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>