Wordstream has a colorful, and very helpful, infographic that shows the best of the best Internet marketing tools in 10 different categories. Specifically, the categories addressed are:
- Web analytics
- Social media management
- Content marketing and blogging
- Search engine optimization
- Pay-per-click marketing
- Marketing automation
- Video hosting management
- Conversion rate optimization
- E-mail marketing
You’d think a company putting together that kind of list would include only paid services in hopes they might earn some affiliate money, but that’s not the case. Some of the marketing tools are actually free. Many of them, in fact.
Among the free Internet marketing tools that made the list are Google Analytics, HootSuite, WordPress, Joomla, Google Webmaster Tools, Vimeo, WordWatch, Google Website Optimizer, evly, NetProspex, and several others. There is at least one free service under each of the above 10 product categories.
So, what’s it mean?
If you’re savvy with your investment dollars you can run your online business using all free tools.
While I wouldn’t necessarily agree with every service on the list as I’d probably add some tools that aren’t on the list, but I will say that the infographic gives a good visual representation of some tools that are available for startups. But if you really want to shine and get your service the recognition it deserves, you’ll still have to spend some money on content creation.
You don’t have to spend a lot of money to run your business online. You can find awesome Internet marketing tools for free, and most of these have value added services that you can pay for as your business grows.